Email Marketing is one of the most cost-efficient marketing strategies. In the era of online marketing, Email Marketing is still the best and easy marketing strategy.
Those Businesses, who use Email Marketing as primary have the most loyal customer base, brand value, and increase in sales. This is because Email Marketing is easy to manage and connect the customer directly with you.
Making a list of thousands of emails and sending emails manually takes a lot of time and will become boring stuff, so in this situation, an Email Marketing tool can help you to take your business to another peak.
Choosing the right Email Marketing tool is very important. The right one can have a significant impact on the success of your business.
So in this article, you will see the 9 best in the market Email Marketing software, which can make your work a lot easier and give you the full freedom of features to take your business to next level.
Following is the list of best email marketing software
ConvertKit
ClickFunnels
SendinBlue
Mailerlite
AWeber
GetResponse
Mailchimp
SendPulse
Moosend
Mailigen
ConvertKit
This is a great tool for creators with a simple but powerful visual automation builder that does most of the important work for you. ConvertKit is founded in 2013 and is located in the United States.
This is one of the best email marketing software and a very powerful software built with ease of use in mind. this tool sends well-timed, targeted content to your audience so you can stay focused on growing your business.
Also, some major features like automated tags and segments that organize your subscribers based on their interests, location, and other data points, you can learn more about your subscribers as they are sent through your custom-built marketing funnels.
Features
- Send personalized content: Make email even more personal by sending your audience customized content. For example, send beginner’s content to the newbies, and for the experienced one, send advanced content.
- Automate your sales funnel: Send well-timed content to subscribers automatically to get them ready to make a purchase, then pitch your product or service at the right time.
- Landing pages: Build beautiful landing pages in minutes with the help of pre-built custom landing pages, which can be customized fully according to you.
- Sign-up forms: To create a strong first impression with your audience, sign-up forms are best and to get that this feature helps a lot. This tool shows a variety of forms that look good on all devices and customizable.
Used For
- To use the powerful merge tags to personalize the emails.
- Straight forward interface with easy to use User interface with highly powerful automation builder.
- To get connected with the audience and grow your business.
- Unlike other email marketing service providers, ConvertKit offers 24×365 live chat and email support.
Pricing
ConvertKit offers 3 plans. The first one is the free plan and you can manage up to 1,000 subscribers in that plan. The second plan is the Creator, which is 29$ per month. And the last one is Creator Pro, whose price is $59 per month.
This price increase according to the subscribers you have.
ClickFunnel
This is the most famous software in the market. Basically, ClickFunnel is a cloud-based platform that helps businesses of all sizes to generate leads and sales.
ClickFunnels is an all-in-one sales page and funnel builder software packaged with many useful sales tools and integrations One of the best things about ClickFunnels is its focus on making money for the user.
ClickFunnels is a platform that enables you to build websites and sales funnels easily without any coding knowledge. You can increase the sales by creating funnels through ClickFunnels and you can track the performance with the help of their tools.
Features
- Drag & Drop Page Builder: Building a page in Funnels is very difficult. You have to know how to code, but with the help of ClickFunnel, you can create funnels very easily without any knowledge of coding. This Drag and Drop feature helps you to create your funnels within few minutes.
- Pre-Build Library: In the library of ClickFunnels, you can see thousands of pre-build funnels designs. If you like any design then you can use them easily. Also, this software comes with pre-built template pages for sales pages, order pages, checkout pages, and others.
- A/B testing: A/B testing is a great feature. You can know about your sales page and other pages with the help of A/B testing. Basically, this testing helps you to know the performance. You only need to duplicate the page, make your changes, and choose the amounts of your traffic.
- Integrated Analytics: If you doing business, you need to keep track of your data. If you know what products customers liked the most, from where the customers coming from, then it will be very easy to sell your product. So this tool provides all the data.
Used For
- To keep track of your data and to analyze your funnel.
- Generate new leads to follow-up with again and again, even after they leave your page.
- To create beautiful Funnels with the help of drag and drop builder.
- To automate your sales processes.
Pricing
The pricing of ClickFunnels is a bit high than other tools because ClickFunnels really helps to increase sales with advanced tools and gives you relief in your work.
The cheapest plan for ClickFunnels is 97$ per month. On this plan, you get access to all the funnel creation tools, but you with a limitation of creating 20 funnels, 100 pages, and 20,000 visitors. If you do not want the limitation, then you have to buy the ClickFunnels Premium Plan that costs 297$ per month. Also, there is a ClickFunnels Collective plan that adds Live phone support, the Funnel Flix All Access Pass, and access to 4 live events a year which cost 1497$ per month.
SendinBlue
Sendinblue is the smartest and most intuitive platform for growing businesses. This is an SMS and email marketing software for businesses.
The best part of SendinBlue is this software is beginner-friendly and has an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails.
The beginner-friendly automation tools help you to send transactional emails to the targeted audience for driving more sales. Also, the A I technology of this tool helps to send bulk emails to the audience within minutes without time consumption.
Features
- Email Marketing: This tool helps to create beautiful looking emails within a minute. You can choose from the email template library or can build a new design from scratch to give the email the touch of your brand.
- SMS Marketing: This feature helps to send bulk SMS to the contact list from the database to promote special events and the most important or time-sensitive messages. Also, this tool helps to communicate with customers directly by sending transactional SMS for order confirmations, shipping updates, and more.
- CRM: With the help of this feature, you can simply manage your customer relationship and track customer interaction. This is very simple. You only need to upload your contact details and start managing without any hassle.
Used For
- To save time and boost the performance of your site by sending SMS to the targeted audience.
- Quick response to your customer when they have a question while browsing your site.
- To design custom emails, engagement, and deliverability of your transactional email messages to the customers.
- Get more engagement by sending your marketing messages to a more targeted audience.
Pricing
SendinBlue offer 4 plan and the first one is the free plan. The second one is the Lite, which is $25 per month. The third one is the Premium, which is $65 per month, and the last one is Enterprise.
Mailerlite
This is an affordable email marketing expert with advanced tools, who make any tasks easy for you. This is web-based software and the service was started in 2010 to help freelancers and marketers by providing affordable quality services.
MailerLite is made for small to medium-sized businesses and for those who looking for affordable and powerful email marketing software. Some positive points of Mailerlite are it is easy to use, the design of emails and newsletters are beautiful, and the excellent customer support with 24/7 support
Despite its simplicity, MailerLite provides lots of premium features and integrations. The latest feature of Mailerlite is landing pages and automation.
Features
- Create amazing campaigns: This amazing feature helps you to build professional and beautiful newsletters on your own. You do not need a professional designer, only the drag and drop editor allows you to build any design without any knowledge and skill of HTML.
- Landing pages: This feature helps to generate more leads with custom landing pages. They provide a pre-built template or you can create one with the drag and drop landing page builder.
- Pop-up subscribe forms: This feature helps to convert your website visitors into newsletter subscribers with the dynamic pop-up options. You can choose from a variety of pop-ups and then customize the settings.
- Segmentation: This feature divides your subscribers into smaller audiences based on a set of characteristics like location, age, behavior, etc that will help you deliver more targeted emails
Used For
- To collect subscribers through our sign-up forms and API integrations and to find subscribers fast using a real-time subscriber filter tool.
- Easily engage with each individual subscriber. Personal, and the targeted one without much effort.
- To enhance the customer experience on your website by delivering important and timely messages that your visitors need.
- The A/B test helps to get the best perform email by sending various emails to a sample group to see which email performs better.
Pricing
The pricing of Mailerlite is different from other tools. If you have 1000 subscribers, then you can manage them without any cost. If you have 2.500, 5.000, 10K, 50K subscribers, then you have to pay 15$, 30$, 50$, 210$ respectively.
AWeber
Aweber is a powerfully-simple email marketing for small businesses that do almost 90% of the work for you. This marketing tool helps you to build good relationships between customers and increase sales rates at a lower cost than any other marketing tool.
Also, you get access to unlimited email templates, drag & drop builder, pre-stocked images, and much more.
AWeber started in 1998 and is located in the United States. This software has over 20 years of proven success helping more than one million customers reliably connect with their prospects and customers.
Features
- Smart Designer: AI-powered design assistant that automatically builds you amazing-looking branded email templates in seconds.
- Drag and Drop Email & Landing Page Designer: Create custom emails and landing pages in just minutes without ever writing a line of code.
- Prebuilt Template Library: Get started even faster with a huge library of pre-built email templates.
- Campaign Automation: Automate email sending and personalization with built-in campaigns.
- Pre-built Reports & Analytics: Analyze the results of your emails and campaigns using a library of pre-built reports and analytics.
- Simplified List Management: Manage the people in your lists easily with tools that make sure the right people receive the right email at the right time.
Used For
- To create a Landing page easily with the power of A. I with no coding.
- Automate email content creation by broadcasting the latest posts from your blogs.
- To get the report of performance indicators, which helps to increase the sales and save most of your time.
- You can organize your targeted audience’s lists in a way that makes sense to you and to get that kind of targeted customers in the future.
Pricing
AWeber provides a free plan if you have 500 subscribers. If you have 2.500 subscribers then you have to pay $29 per month. If you have 5.000, 10,000, and 50,000 subscribers, then you have to pay 49$, 69$, and $149$ per month respectively.
GetResponse
This is a powerful email marketing solution with advanced segmentation and personalization options. The company claims that this is the easiest newsletter tool available in the market with pro features like webinar hosting, e-commerce features, landing pages, and automated sales funnels.
GetResponse providing its services since 1997 and has helped thousands of businesses and individuals in their work. This is a well-established company and also will provide its services in the future.
GetResponse is not just an email marketing solution. It also includes webinar marketing, CRM, social media marketing, lead generation, and creating and customizing emails.
Features
- Email marketing: This tool help to set-up your funnels to create an automated email campaign that adjusts based on customer engagement. Just get more sales and click by personalized emails to reach your customers.
- Landing Page: This tool helps you to create the landing page quickly by choosing the template over hundreds of templates. You can use the drag-and-drop editor to edit page elements. Also, they host that page on their server for free.
- Customize Emails: This tool helps you to build custom emails quickly. They have thousand of demo email samples and hundreds of newsletter samples You can customize those according to you by choosing the sample email or newsletter.
- Customer Tracking: GetResponse has its own built-in CRM tool to track every lead and action in one place. You can use this tool to track customers and sales.
Used For
- To use the feature of A/B testing that allows you to test and compare up to five variants of the subject line, email content, form field, or sending time.
- The Email Segmentation helps to group the contacts by location, subscription date and source, last message date, contact engagement score, and more.
- The comprehensive reporting of GetResponse is amazing. These reports help to increase sales and give autoresponder statistics. and a side-by-side comparison and analysis of tools and emails.
- The autoresponder feature of this tool helps to increase subscriber engagement, along with detailed guides on how to use them.
Pricing
GetResponse offers 4 plans and the pricing depends upon the subscribers you have. I will assume as I have 1,000 subscribers.
The first plan is Basic, which price is $15 per month. The second one is Plus, which price is $49 per month and the third plan is Professional which price is 99$ per month. The last one is Max that is for Enterprise.
Mailchimp
MailChimp is one of the biggest names in email marketing software and the most powerful email service provider in the market. The Mailchimp email marketing platform was created in 2001 and helped a lot of businesses and marketers.
Mailchimp is an all-in-one Marketing Platform that helps small businesses to big business by marketing smarter to grow their business and sales faster. This tool is AI-powered and the main specialty of this tool is the user-friendly dashboard that anybody can use without any problem.
Mailchimp maintains the relationship of your customers and helps you to send marketing emails and automated messages to the proper interested ones. Some features like create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics are very helpful.
Features
- CRM: This tool helps to get to know your audience and find new ways to market to them and create stronger connections from day 1 with the Marketing CRM tool.
- A/B Test: A/B and multivariate testing let you try things out and pick a winner. This A/B test campaign is similar to a regular campaign which helps to get to know your customers and helps you to increase sales.
- Report and Analytics: This feature helps you to monitor trends, track performance, and create better campaigns as you go. Getting all your marketing data and report in one place helps to get consecrated and up to date with your work to enhance the success rate.
- Customization of Forms and Template: Build emails and landing pages in minutes with the help of this tool. They have a variety of templates and forms which helps you to create within a minute. You can also customize the design according to you with the help of this tool.
Used For
- To build the Landing page and email templates easily.
- Sending the campaign and designed and ready to go emails to the customers to get sales.
- To send the right campaigns to the right people with advanced analysis.
- The behavioral targeting of Mailchimp helps to send people messages that are more relevant to their needs.
Pricing
Mailchimp offers 4 plans. The first plan is Free. The second plan is Essentials, which price is 10$ per month. The third one is Standard, which price is 15$ per month. And the last one is Premium, which price is 309$ per month.
SendPulse
This is an Email and Messenger Marketing Platform that is built for sending emails, SMS, and creating chatbots for Facebook and Telegram. SendPulse helps marketers and developers to send transactional emails with the help of API integration.
SendPulse allows both business users and experienced marketers to create relevant, personalized campaigns quickly and easily. If you are a website owner then you have to stay connected with your readers, so this software helps to stay connected with your readers.
SendPulse is a comprehensive email marketing automation solution that provides users with a richer set of tools that helps to run their business continuously without facing problems. Tools like Chatbots, Transactional emails, email automation helps to increase the sales rate of your products and to target a new audience.
Features
- Drag and Drop Editor: The drag and drop editor is quite simple and useful. This tool helps to create and customize email and newsletter beautiful plays a major role as it makes your subscriber read your email till the end.
- Sign-Ups: To grow your business and email list, you have to use sign-up forms. The sign-up form helps to collect emails of your visitors and store them for later to target them. So, the sign-up forms of SendPulse are advanced and do not annoy your customers.
- Email Automation: This email automation tool helps you to set up automated or scheduled transactional and promotional emails in response to customers’ actions. You can remind your customers about abandoned carts, bookings they made, upcoming events, and more with the help of this tool.
- Chatbot: The chatbot builder for Facebook and Telegram is used for auto-replies and purchase funnels. These chatbots reduce your everyday workload and do themself as your set-up and provide 27/7 support, which is awesome for a small business.
Used For
- Convenient email editor which allows you to quickly and easily create professional email templates. You do not need technical skills or HTML knowledge to create that template.
- Send different emails to your clients depending on their gender, geographic location, or particular interests.
- The statistics of opens and clicks of campaigns help to monitor the results and improve your email campaigns.
- To take advantage of the chatbot which helps to interact with customers.
Pricing
SendPulse’s pricing plans depend on the number of contacts you have. If you have 500 subscribe, then you can send emails up to 15,000 without paying.
On the other hand, the starting price of SendPulse is 6.4$ per month which price goes up to 5600$ per month.
Moosend
Moosend is a powerful email marketing platform with world-class features. This is a budget email marketing tool with premium quality tools and services.
Moosend was founded in 2011 and made for businesses of all sizes. This is a very affordable tool with easy to use interface. Also, users will be able to create, design, and customize beautiful and responsive email newsletters that attract visitors the most.
Also, Moosend has some good features like newsletters editor, which allows you to customize your newsletter. The Ecommerce AI track and manage audience and show them what they are looking for and helps to sell anything.
Features
- Email Marketing: This tool helps to grow your business by sending attractive customized mail to your customers. They have templates of newsletters or emails which are attractive and bring the attention of customers.
- Email Segmentation: This tool helps to collect data of the visitors to your website and customized those data according to age, gender, etc and later those data can be used for segment filters.
- Marketing Automation: With the help of this tool, you can save a lot of time. For example, if a customer added a product to the cart and has not checked out, then this tool will automatically send a mail to remind them to make the purchase.
- Reporting and Analytics: Moosend provides analytics and reporting features that help marketers the most to know about the performance of their campaigns. This feature helps to know when their subscriber’s click which links and when.
Used For
- To Schedule their email campaigns to send on a specific date and time.
- The drag-and-drop campaign editor to easily add text, images and buttons, and other things to the email newsletter.
- To create responsive, user-friendly forms to grow sales and subscribers.
- To manage your subscribers easily in a good format to track them easily. Also, you can export the list in Excel or CSV format.
Pricing
The pricing of Moosend’s plans depends on how many subscribers you have. Mainly there are 3 plans. First is the Free plan. If you have at least 1000 subscribers, then you can use this tool without paying. The second plan is Pro and the third plan is Enterprise. In the Pro plan, the cost starts from 8$ per month and goes up to 608$ per month.
Mailigen
Mailigen is a web-based marketing tool, specially designed for product selling business. Also, this tool is for all kinds of businesses that need to send emails to their clients.
This Email Marketing tool was launched in 2010 and allows you to send unlimited numbers of emails to your subscribers. With the help of this tool, you can keep track of the progress of the marketing campaigns and increase the growth of sales revenue, especially for e-commerce businesses.
Mailigen also helps to send your audience the right emails at the right time with behavior-based automation. This behavior-based automation series saves time and gives better results.
Features
- Email Marketing: This tool allows you to create professional email newsletters and send email marketing campaigns that deliver unbeatable results and keep your customers engaged with your site.
- Automation: This automation tool of Mailigen treat your customers like humans and send only the needed emails. Mailigen does not send emails in mass quantity and this is really annoying.
- List management: You can easily manage your subscribers and emails in this tool without any issue. This feature is to store your users and emails securely. You can also import lists of customers in this tool. You can even create specific groups for your customers.
- Multi-user account: This feature enables multiple users to log in to the same account to do their job accordingly. You can maintain a single account for your entire marketing team and can add users and limit their individual permissions. You can also choose the role for each user like account manager, list manager, etc.
Used For
- To build a one-to-one relationship with your customers by sending highly personalized transactional emails based on the user actions on your site in real-time.
- Know the success of your email marketing campaigns with real-time advanced reports that tell you who’s opening, clicking your emails.
- To improve the results by sending only the most effective emails.
- To become a top-of-mind brand and gain a new stream of followers by integrating social media with your email marketing campaigns.
- Engage the audience in more ways using Mailigen’s text-messaging service for sending SMS marketing campaigns.
Pricing
Mailigen’s pricing is dependent on the subscriber’s basis and they do not offer any free plan. The pricing started at 10$ per month if you have 500 subscribers. If you have 2,500 subscribers, then you have to pay 25$ per month. And this pricing goes up to 555$ per month if you have 1,50,000 subscribers.
Conclusion
Email marketing is undoubtedly one of the most cost-effective and efficient strategies that can help you to improve sales performance. However, it is difficult to choose an email marketing solution because they all seem to do the same thing.
There are dozens of Email Marketing tools in the market, but you have to look upon all the details of these email marketing tools and also need to know what you need for your job, like what should be the budget and how much subscribers you have, what features the tools offers and what features you need in your work.
So choose the proper one which suits you in your work. I hope this article gave you a good idea of some of the best email marketing services for your work.